eBook sellers will have to compete on the iPad

Terrific article in the New York Times today mapping out e-book retailer competition on the iPad:

From the start, no one bookstore will come with an advantage: No matter which bookstore application iPad owners choose, they will have to download it first. Even the iBookstore, as Apple writes on its Web site, won’t come preloaded on the device. iPad owners will be asked to “Download the iBooks app free from the App Store.”

It sounds obvious, but I didn’t quite process it until I read it today. In fact, the other day I was Googling around about methods for importing Banes & Noble e-book purchases onto an iPad (this isn’t a good one, for this very reason). The answer is that I won’t. I’ll just download the B&N e-reader app to my iPad and read them there, easy peesy. And that’s *why* there’s a Kindle App for the iPad, and one from B&N, and so on. They want to keep you buying their product, wherever you’re reading it.