I’ve been trying to use Facebook and Twitter to promote the museum, but it’s tough going. To be frank, sometimes the day-in, day-out of our jobs isn’t worth blogging about. Even when we’re busy; I just can’t imagine anyone’s especially interested in seeing me tweet “Oh god, oh god, there are 150 sugared-up kids running through the exhibits!!!” every day. I see the value in using social media for promotion; I’m not quite as sure how to make it happen.
The National Archives is doing a much better job at taking part in social media, of course. From Tech Insider:
The National Archives and Records Administration is going all-in with social media in hopes of assisting and expanding its audience. And the agency isn’t approaching it haphazardly — look across Facebook, Flickr and Twitter and you’ll find consistent names and information, as well as a centralized “one-stop shop” for social media on the Archives.gov website.
Archives has 15-plus Facebook pages, including one for each region and presidential library. Each is a niche community with targeted news and events, said James. For example, the page geared towards researchers in April launched a Civil War-focused scavenger hunt across the Archives’ social media sites, including Flickr, YouTube and Twitter.
Links to the agency’s six blogs, Facebook, Flickr and YouTube pages and Twitter/RSS feeds all can be found off the website’s homepage.*
But, you know, they’re the National Archives. Of course they’ve got awesome stuff to talk about. Anyone else out there having luck using social media as a promotional tool, whether for archives or anything else?
* For easy access to the National Archives’ social media sites, streams and feeds, go here.